A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

Important Truths Behind A Home Based Business Franchise

Being an employee for many is a controlling place which motivates them to start exploring the options of being their own boss. Many seek the benefits of a home based business franchise but forget to consider the following truths.Who’s Really The Boss?A home based business franchise has a number of great incentives and advantages which is why many people choose to start one for themselves but what needs to be said here is what is your motivation for wanting to start one?Are you looking for time freedom, job satisfaction, desire to become your own boss, control your future, build something the way you desire?The well known truth to a home based business franchise is that you are paying for a system. Now although the system may be great, you end up paying for something that you must follow. Are you looking for someone to tell you how and when you must do something or are you looking for the ability to create something yourself having full control over direction and celebrating challenges and achievements along the way?What Are You Paying For?The great thing about a home based business franchise is that the model and system is proven.This can be best described using the illustration of a coffee.If you were to buy a coffee from a coffee shop you well pay $4 or $5 for it yet if you were to buy the ingredients yourself it may only cost you $1. Now you may be thinking to yourself ‘but I can’t make it as good as they do’ and that is what you are paying for – the system.The same can be said for a home based business franchise, you are paying for a proven system and the added value. Paying an upfront fee and ongoing royalty is the exchange for using their system and benefiting from it.Developing a system for yourself can mean acquiring the value added component within the business which can often mean a great deal of business profits.Remember business profits are calculated after ALL costs and make up your return for investment of time and money.Give it away sparingly!On Whose Terms?I’m a strong believer in taking control of all situations within your business. Whether it be the introduction of one new product or the total rebranding of the company image, as a business owner I like to and always recommend having the ability to control every change that is made.Importantly, a home based business franchise will have many aspects to it that must be considered before purchase such as; Whom you may onsell the business to in the event you decide to move on, What level of input you have in terms of corporate direction Product creation and implementation Marketing budget and planning A home based business franchise offers great rewards and benefits for those looking to start a business for themselves but should be entered into after careful consideration of the previously discussed points here today.

Cost-Benefit Analysis: The Structure of Property Management Fees

The American Association of Apartment Owners lists six mistake property owners make that cost them money.(1) Five of them are directly related to repairs and maintenance, which can be addressed by hiring a property management company. Hiring a management firm to represent your commercial interests can be a time-saving move, and as we all know, time is money. And, when it comes to money, management agencies have a flexible fee schedule to meet their clients’ needs. An owner’s primary goal before signing with someone to manage commercial property is to find out what all those fees actually buy.

The enigmatic “property management” fee

Property managers keep your property leased with paying tenants, and that’s what makes property ownership either profitable or unsustainable. The management fee can be a percentage of monthly gross rent or a flat fee. It pays for the property manager’s time spent showing and advertising units, administering lease agreements, screening applicants and resolving tenant issues. This fee pays for the public face of your property and keeps it full and profitable. It is the bulk of what you will pay a manager.

Administrative management

This duty may require a separate fee that covers administrative work such as managing dispute resolution with tenants, sending out statements and providing reports to the property owner. If this fee is separate from the management fee, it pays for extra time spent on issues specific to your property. It will cover postage for tenant statements and office costs for administrative services as a whole. You could also consider part of this a supply fee, which pays for paper, printer ink, time spent stuffing envelopes, and any other office supply or mundane task associated with property management.

Collection fees

This looks pretty self-explanatory, but it doesn’t just deal with past-due collections. This service encompasses collection of all rents, fees, revenues and delinquencies.

Maintenance fees

These are special costs tailored specifically to your property’s upkeep. While management takes care of the leasing aspect of your bottom line, regular maintenance can greatly reduce the risk of serious investment losses due to deferred maintenance and property damage. Maintenance fees cover interior and exterior repairs, minor improvements and cleaning.

Other unspecified fees

Property management companies all differ in what they include in their basic management fee schedule and what is considered “extra.” Ask for a complete fee schedule before you sign with a management company, and avoid any surprises by asking plenty of questions and getting details in writing.